A record-breaking raise equips Escape This for rapid expansion into Melbourne and Brisbane.
Our equity crowdfunding campaign has officially closed - and we’re beyond thrilled to share that we raised over $1.4M from 357 investors, far surpassing our original $1M target.
Rapid Early Momentum
The response was incredible. Within just 72 hours of going live, we had already secured $1M in commitments, proving the strength of our brand and the belief people have in Escape This, that we have some of the top rated escape rooms in Australia.
Record-Breaking Investor Confidence
As the campaign reached its final stretch, we saw an average investment of $4,058 per investor - more than double the typical OnMarket average of $1,800. This level of commitment shows just how much confidence Australians have in Escape This and our growth story.
“Investor enthusiasm has exceeded our expectations. With average commitments more than twice the OnMarket norm, it is clear Australians believe in our vision,” said Bernie Janes, Co-Founder of Escape This.
“As we head into this next chapter, we are excited to welcome more co-owners on the journey to scale Escape This nationally.”
Escape This by the Numbers
Since we first opened in 2020, Escape This has:
- Welcomed 370,000+ guests across four profitable venues in Perth and Sydney.
- Generated $6 million in annual revenue and circa $1 million Net Profit in FY25.
- Built a 1,300 sqm set-building factory in Perth to design and ship modular escape rooms nationwide.
- Collected 6,000+ five-star reviews, cementing our place among the best escape rooms in the world.
- Won international awards, including Best of Morty for Entombed, ranked among the top escape rooms globally.
What This Means for Our Future
The funds raised put us in the perfect position for rapid expansion into Melbourne and Brisbane, where we’ll bring our cinematic, story-driven worlds to even more players. This is an exciting new chapter for Escape This and for the immersive entertainment industry in Australia.
A Collective Effort
This milestone wouldn’t have been possible without our incredible team, whose passion and creativity have built experiences worth investing in. A special thank you also goes to all staff members who chose to invest - and to our supporters, including DL Comms, Social Start Up, and OnMarket for helping make this raise such a success.
This is only the beginning. With the support of our investors, our staff, and our community, we’re ready to scale Escape This nationwide and continue redefining what it means to be the best escape room experience in Australia.
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